Evening session with Clo Willaerts

You might know Clo Willaerts as a blogger ? Or as the founder of Coversity.be, the new unit ‘Social media’ of Sanoma Media. She has been more than twelve year an internet professional, is currently one of the most famous Belgian experts in social media and runs at Sanoma Magazines the business unit that helps companies to get more profit with the use of social media.

On WEDNESDAY 28th of SEPTEMBER 2011, Clo Willaerts presents her most recent book, The Conversity Model. This book explains how companies can move from free conversations to achieving their company targets by using social media.

All participants receive a free copy of the book ‘The Conversity model’!.

Location : Elewijt Center - Tervuursesteenweg 564, 1982 Elewijt (Zemst)

Date : 28 September 2011

Agenda :

17u30-18u30 : reception & sandwich buffet

18u30-20u00 : Clo Willaerts on ‘Social Media’

20u00-21u30 : Open Bar & Networking

Subscription : Click Here or send an email to events @ btr-services.be.

The conversity model
Making Money with Social Media

Social media has disrupted traditional marketing, advertising and even business models.
In fact, traditional marketing is dead !

Ordinary people, millions of them are using social media every day to solve their problems : coping with information overload, finding a new job or even e new boyfriend.

Just as importantly, the collect information and opinions before deciding what to spend their money on.
The people you used to know as your targeted audience, your consumers or even your prospects are now using Facebook, Twitter, blogs an YouTube to start and join millions of conversations, which can be both valuable and trivial.

But how can businesses learn to listen into and monitor these conversations without getting a headache?

How can they successfully build and maintain a presence which allows them to ‘fish where the fish are’?

How can they align their business objectives with their social media efforts?